"I always wanted the integration of the things that I like doing with my reality, avoiding having things that come my way as my only references. Respecting this peculiarity, I started drawing and painting, since these were my childhood passions, and I added in the Graffiti, a urban language that uses the help of the Hip Hop movement to fight and look for solutions for social problems – and I can relate to all of these elements."
Living in Sao Paulo, Alexandre started doing Graffiti in the traditional way. It didn’t take much time until he felt the need of drawing things that would represent the people that surrounded him – black people –, since they were not being appreciated or represented in any forms. Doing that, he became closer to the community, and seeing that he was painting faces they could relate to, people started stop and talk him me about it – and even a simple look was a way of communication. He started understanding more about their history, feelings, problems and wishes.
Once he saw the impact of his work, Alexandre realized that this was the result of a passion that was adapted to his reality. He also realized that he was able to arouse feelings, and more than just adapt, transform and change the reality of the people that were in contact with his work. Knowing this was life changing, it resulted in him developing an ambition far superior than just being recognized and pleasing art critics - he discovered the desire of impacting the lives of people he encountered, and therefore helping form a better society.
"I believe that art is a tool that enables this direct intervention, opening new horizons – but in a real and accessible way, so it really reaches people.That’s why today I do art having in mind social issues, so it can be one more tool for building knowledge."